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E销宝分享关键词的竞争性是如何进行判断的?

2020/09/30 来源:http://www.jnexb.com
目标关键词选择是SEO具有技巧性的环节之一,只有选择正确的关键词才能让网站走向对的道理。在做百度SEO的过程中经常做的要对某关键词的竞争性进行判断,今天给大家分享判断一个关键词的竞争性。
The choice of target keywords is one of the skills of SEO. Only choosing the right keywords can make the website go right. In the process of Baidu SEO, often do to judge the competitiveness of a keyword, today to share with you to judge the competitiveness of a keyword.
如何判断一个关键词的竞争性?
How to judge the competitiveness of a keyword?
1、关键词页面数量
1. Number of keyword pages
输入目标关键词在搜索结果中查看,关键词所在的所有页面的总数,搜索结果数越多就代表了竞争程度越大,如果搜索结果数在100万以下,说明这个关键词的竞争很小。
Enter the target keyword to view in the search results. The total number of all pages where the keyword is located. The more search results, the greater the degree of competition. If the number of search results is less than 1 million, the competition of this keyword is very small.
2、URL链接
2. URL link
首页的关键词排名站比例高,我们可以在关键词搜索结果排名前10的网站,如果包含3个以上非首页的链接,说明这个关键词竞争性不强。如果前5页面有一半的排名是非首页的链接,则这个词的难度不强。
The proportion of keyword ranking stations on the home page is high. We can rank the top 10 websites in keyword search results. If there are more than 3 links that are not home pages, it shows that the keyword is not competitive. If half of the top 5 pages are non home page links, then the word is not difficult.
3、网站页面标题
3. Site page title
标题中包含关键词是完整出现,或者是分散开来。如果搜索结果里多个排名的标题关键词不是完全匹配,而是泛匹配的,则代表这个关键词竞争还不强。
The keywords in the title are complete or scattered. If the title keywords of multiple rankings in the search results are not completely matched, but pan matched, it means that the keyword competition is not strong.
4、查看网站规模
4. View site size
搜索结果中排名前几个网站都存在内容量比较多、注册比较久、更新比较好,竞争性比较大。
The top several websites in the search results have more content, longer registration, better update and greater competitiveness.
怎么查看网站内容量?site:域名
How to check the capacity of a website
怎么查看网站注册时间?通过查看备案号,该域名的注册时间
How to check the registration time of the website? By checking the record number, the registration time of the domain name
怎么查看网站更新情况?site:域名,看百度快照的时间
How to check the website update? Site: domain name, see Baidu snapshot time
5、查看外链和内链
5. View outer chain and inner chain
6、竞争对手情况
6. Competitors
可以从对手网站收录情况,外部链接情况,网站结构,页面关键词布局等几个方面去主观判断。
We can judge subjectively from several aspects, such as the situation of competitors' websites, external links, website structure, page keyword layout, etc.
对于一个合格的SEOER来说,判断关键词是我们必须要掌握的。我们经常去分析选择关键词及一些关键词的大概排名,如果连竞争难度都不能正确判断,那会导致后面SEO工作操作会非常的困难。
For a qualified SEOER, we must master the key words. We often analyze the selection of keywords and some of the keyword ranking, if even the difficulty of competition can not be correctly judged, it will lead to the operation of SEO work will be very difficult.

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