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网络营销的主要渠道有哪些?

2020/07/29 来源:http://www.jnexb.com
    新媒体营销的渠道,即新媒体营销的平台,指的是用户获取信息的来源。新媒体营销并不是单一地通过某一种渠道进行营销,而是需要利用多种渠道整合营销。新媒体营销的渠道主要包括以下几种:
The channel of new media marketing, namely the platform of new media marketing, refers to the source of users' information. New media marketing is not only through a single channel marketing, but also need to use a variety of channels to integrate marketing. New media marketing channels mainly include the following:
微信公众号:微信包括订阅号和服务号,针对已关注的粉丝形成一对多的推送,推送的形式多样,包括文字、语言、图片、视频等,并且基于微信本身庞大的用户基础,传播效果遥遥领先于其他渠道;
The official account of WeChat: WeChat includes subscription numbers and service numbers. It has a push to push the way ahead to many fans, including text, language, pictures, videos, etc., and based on WeChat's huge user base, the communication effect is far ahead of other channels.
新浪微博:微博较微信更为开放,互动更加直接,推送不受数量和时间的限制,形式多样,并且因其开放性而容易造成爆炸式的传播效果。
Sina Weibo: compared with wechat, Weibo is more open and interactive, and push is not limited by quantity and time. It has various forms, and it is easy to cause explosive communication effect because of its openness.
一. 社交网站:包括天涯、豆瓣、猫扑、人人等社区,这些网站有其对应的用户群体,网站内部也有多种玩法,例如豆瓣日志、豆列、小组等,也具有良好的传播效果;
1、 Social networking sites: including Tianya, Douban, maopu, Renren and other communities. These websites have their corresponding user groups, and there are many ways to play inside the websites, such as Douban log, doulie, and group, which also have good communication effect;
二.问答平台:以这几年发展红火的知乎、分答等平台为主,这些平台重视内容本身,在站外搜索引擎上的权重较高,常形成用户分享信息的发源地;
2、 Q & A platforms: mainly Zhihu, Fenda and other platforms which have been booming in recent years. These platforms attach importance to the content itself and have a high weight on the search engine outside the station, and often form the birthplace of users' sharing information;
三.视频网站:以哔哩哔哩、Acfun、腾讯视频等视频网站为代表,品牌可以直达用户,更好的与传播内容相融合,并且可以通过弹幕等方式及时获取用户反馈;
3、 Video websites: represented by BiliBili, Acfun, Tencent video and other video websites, the brand can reach users directly, better integrate with the communication content, and can obtain user feedback in time through bullet screen and other means;
四.短视频平台:以美拍、秒拍、快手等应用为代表,短视频符合受众的大脑接受和移动端使用习惯,在视频移动化、资讯视频化和视频社交化的趋势带动下,短视频营销正在成为新的品牌风。
Four. Short video platform: represented by Kwai pat, second shot, fast hand and so on. Short video meets the audience's brain acceptance and mobile terminal usage habits. With the trend of video mobility, information video and video social networking, short video marketing is becoming a new brand trend.

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