The channel of new media marketing, namely the platform of new media marketing, refers to the source of users' information. New media marketing is not only through a single channel marketing, but also need to use a variety of channels to integrate marketing. New media marketing channels mainly include the following:
The official account of WeChat: WeChat includes subscription numbers and service numbers. It has a push to push the way ahead to many fans, including text, language, pictures, videos, etc., and based on WeChat's huge user base, the communication effect is far ahead of other channels.
Sina Weibo: compared with wechat, Weibo is more open and interactive, and push is not limited by quantity and time. It has various forms, and it is easy to cause explosive communication effect because of its openness.
1、 Social networking sites: including Tianya, Douban, maopu, Renren and other communities. These websites have their corresponding user groups, and there are many ways to play inside the websites, such as Douban log, doulie, and group, which also have good communication effect;
2、 Q & A platforms: mainly Zhihu, Fenda and other platforms which have been booming in recent years. These platforms attach importance to the content itself and have a high weight on the search engine outside the station, and often form the birthplace of users' sharing information;
3、 Video websites: represented by BiliBili, Acfun, Tencent video and other video websites, the brand can reach users directly, better integrate with the communication content, and can obtain user feedback in time through bullet screen and other means;
Four. Short video platform: represented by Kwai pat, second shot, fast hand and so on. Short video meets the audience's brain acceptance and mobile terminal usage habits. With the trend of video mobility, information video and video social networking, short video marketing is becoming a new brand trend.