I believe that webmasters are not unfamiliar with 404 pages, and Baidu optimization of 404 pages has certain advantages in website optimization. Today, I'd like to talk about the knowledge of page 404 with you, hoping to provide you with some useful knowledge.
404 page design also has certain requirements, as website optimization personnel on how to develop 404 page and design also need to learn and understand. Well designed 404 pages can help users from errors or bad
Recovery is in progress. That is to say, the purpose of 404 page is to tell visitors that the requested page does not exist or link error, and at the same time guide users to use other pages of the website instead of closing the window to leave. Generally speaking, the website cannot be opened, and several big words "404" will appear on the page.
Most of the 404 pages are ordinary HTML pages, in which there are navigation links of anchor text. The advantage of this is that once the wrong page of your site entered by visitors or the link page of your site has been deleted, you will jump to the 404 error page of the system.
How can 404 pages be designed to facilitate Baidu optimization? The guidelines are that the design should be consistent with other parts of the website, which is also a basic requirement. The web page contains clear information, acknowledging the problem, explaining the possible causes, and providing solutions. Many customers don't understand the meaning of 404 page errors, so they can use easy to understand language and avoid using technical terms.
When setting the 404 page, it should be beautiful and practical in general. First of all, let the user know that the page you are visiting does not exist, clearly prompt the user what website you are visiting, and then give the user a reasonable suggestion. Set up some practical or popular website links on the page, so that users can follow the links to visit other pages of your website. This process seems very subtle, but it is possible to grasp a user.
Do not automatically redirect users to another page, such as the home page, because users do not know that an error has occurred and will be confused by what happened. The default 404 error page is displayed by the server, but it is not clear to the novice users. How to return to the page? The solution is to create a customized error page, provide clearer explanation of the problem, and provide solutions to let visitors return to the correct operation.