为什么这么多企业都会去选择做短视频营销呢？

传统广告成本升高：传统的互联网营销广告有搜索引擎广告、文字链广告、横幅广告等等类型。

The cost of traditional advertising increases: traditional Internet marketing advertising includes search engine advertising, text chain advertising, banner advertising and so on.

由于各平台的流量增长达到瓶颈，用户自身认知的提高，导致传统的互联网广告的获客成本不断地升高。

Due to the bottleneck of traffic growth of various platforms and the improvement of users' own cognition, the customer acquisition cost of traditional Internet advertising is constantly rising.

流量分散，成交困难：广告投放渠道越来越多，从一开始的百度，逐渐增加了巨量引擎、谷歌、腾讯、360、淘宝、快手、知乎等等投放平台。




The traffic is scattered, and it is difficult to make a deal: there are more and more advertising channels. From the beginning, Baidu has gradually added a large number of platforms such as engine, Google, Tencent, 360, Taobao, Kwai, Zhihu and so on.

随着用户使用的软件、可选择的信息获取平台也越来越多，导致流量逐渐分散，企业为了增加获客，需要投放的平台也越来越多。

With the increasing number of software and information acquisition platforms available to users, traffic is gradually dispersed. In order to increase customer acquisition, enterprises need to invest in more and more platforms.

短视频流量聚焦、成交率高：由于用户获取信息的平台越来越多，互联网上的信息传播的越来越快，用户的认知也大幅度提升，导致成交变得更难。

The short video traffic is focused and the transaction rate is high: as more and more platforms for users to obtain information, the information on the Internet is spreading faster and faster, and users' cognition is also greatly improved, making it more difficult to clinch a deal.

短视频平台通过视频，让用户“眼见为实”，更容易获得用户的信任，从而提高了企业的成交率。

Short video platforms use videos to make it easier for users to see for themselves and gain their trust, thereby increasing the transaction rate of enterprises.

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